Email Marketing Dead or Alive?
Email Marketing is it (A) dead or (B) alive? This might seem like a simple question but it’s not. In fact there is no answer because we don’t have and option (C) both!
How you do your email marketing determines if your efforts fall on the dead or the alive. Did you know there’s more than one way to market through emailing?
- Personal Emailing
- Targeted Emailing
Personal emailing is when you collect over time (normally a long period of time) a list then, using your personal email to do those mailings.
This has its set-backs. The major problem is the canned spam acts. You run the risk of being slapped with a spam issue and you do not want that to happen.
Targeted emailing is different in that you are mailing to other mailers. This is a two fold win/win situation. First of all you don’t have to worry about spam because the company targeting your leads is watching out for spamming.
The second is even better…
When you use this type of Email Marketing you are mailing to others that are already most likely in marketing of some type. This makes your mail end up with refined targets interested in opening your mail. That’s about as good as it gets and…
If you sought out places to buy these types of leads unless you were pretty well off, you couldn’t afford them.
If you are not familiar with this type of Email Marketing check it out Click Here.